About me.

Portrait by Jay Yang
Hi, I'm Oliver.
I'm an experienced startup leader working at the intersection of brand, product, strategy & marketing.
I'm passionate about building category-leading brands that people trust, and architecting sticky, satisfying services and products that people want to keep using.
As a creative, commercial and numerate business leader, I have a proven track record of developing and executing go-to-market strategies, telling powerful brand stories, establishing new growth channels and building highly engaged communities.
13 years of agency & in-house experience.
WORKING WITH YOUNG STARTUPS THROUGH TO BLUE CHIP BRANDS










My skills & experience.
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Creative direction
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Brand strategy
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Business strategy
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Product strategy
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Storytelling
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Proposition development & positioning
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Agency management
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Creative planning & roadmapping
I’ve worn many hats. Run many different departments. I've been hands-on, and hands-off. This makes me a well-rounded leader that's used to getting work done. Not just talking about it.
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I'm creative and analytical, strategic and practical, with an eye for detail, yet the ability to focus on the bigger picture.
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Pitching
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Product design & UX/UI
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Management & leadership
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Budget management & reconciliation
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Comms/PR planning
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Customer research
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Product marketing
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Content & performance marketing
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Departmental planning