Role: Creative Director

By Miles | Radio

Nationwide radio campaign targeting commuters

Two different radio ads targeting lower mileage regions (according to MOT data) and commuter towns.

Real-time impact on site traffic (due to increased working from home in lockdown)

Collaborators

In-house: By Miles

Copywriter: Lu Dixon

Voice-over artists: Fay Marsay, Amy Gledhill, Clem Garritty, Oliver Baxter

Production: Radio Experts